{"id":52,"date":"2017-09-28T15:24:56","date_gmt":"2017-09-28T15:24:56","guid":{"rendered":"https:\/\/mon-classement.com\/?p=52"},"modified":"2018-05-24T15:28:54","modified_gmt":"2018-05-24T15:28:54","slug":"la-publicite-dans-la-culture-populaire","status":"publish","type":"post","link":"https:\/\/mon-classement.com\/?p=52","title":{"rendered":"La publicit\u00e9 dans la culture populaire"},"content":{"rendered":"

Omnipr\u00e9sente dans notre quotidien, la publicit\u00e9 ne laisse personne indiff\u00e9rent et a, au cours des ann\u00e9es, su capter l’attention,\u00a0l’int\u00e9r\u00eat, voire parfois l’admiration d’un public toujours plus nombreux.<\/p>\n

La popularit\u00e9 d’\u00e9missions et plates-formes Internet d\u00e9di\u00e9es \u00e0 la publicit\u00e9, \"\"comme \u00ab\u00a0Culture Pub\u00a0\u00bb (www.culturepub.fr), l’existence m\u00eame d’un Mus\u00e9e de la publicit\u00e9<\/a> \u00e0 Paris, ou encore le succ\u00e8s de fictions consacr\u00e9es \u00e0 l’univers de la publicit\u00e9, comme Mad Men ou 99 francs, t\u00e9moignent bien de l’engouement que suscite la discipline chez le grand public.<\/p>\n

Certains \u00e9l\u00e9ments d’identit\u00e9s de marques, comme par exemple le logo de McDonald’s ou le slogan de Nike, \u00ab\u00a0Just do it\u00a0\u00bb, ont atteint une notori\u00e9t\u00e9 universelle, tandis que des campagnes particuli\u00e8rement cr\u00e9atives ont marqu\u00e9 les esprits et sont devenues iconiques.<\/p>\n

Au nombre de ces campagnes mythiques en France figurent par exemple les affiches Myriam (\u00ab\u00a0Demain, j’enl\u00e8ve le bas\u00a0\u00bb) d’Avenir qui ont popularis\u00e9 dans notre pays la technique du teasing au d\u00e9but des ann\u00e9es 1980, la saga de Maurice et de son poisson rouge fac\u00e9tieux pour Nestl\u00e9, ou, plus r\u00e9cemment, la campagne interactive de Tippex, \u00ab\u00a0A hunter shoots a bear\u00a0\u00bb, qui a g\u00e9n\u00e9r\u00e9 pas moins de 50 millions de vues sur YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":"

Omnipr\u00e9sente dans notre quotidien, la publicit\u00e9 ne laisse personne indiff\u00e9rent et a, au cours des ann\u00e9es, su capter l’attention,\u00a0l’int\u00e9r\u00eat, voire parfois l’admiration d’un public toujours … \u00ab\u00a0La publicit\u00e9 dans la culture populaire\u00a0\u00bb<\/span><\/p>\n","protected":false},"author":3,"featured_media":55,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-52","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-publicitaire"],"_links":{"self":[{"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/posts\/52","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mon-classement.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52"}],"version-history":[{"count":2,"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/posts\/52\/revisions"}],"predecessor-version":[{"id":56,"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/posts\/52\/revisions\/56"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/media\/55"}],"wp:attachment":[{"href":"https:\/\/mon-classement.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mon-classement.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mon-classement.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}