{"id":81,"date":"2018-10-25T16:25:39","date_gmt":"2018-10-25T16:25:39","guid":{"rendered":"https:\/\/mon-classement.com\/?p=81"},"modified":"2018-05-24T15:43:20","modified_gmt":"2018-05-24T15:43:20","slug":"la-publicite-en-chiffres","status":"publish","type":"post","link":"https:\/\/mon-classement.com\/?p=81","title":{"rendered":"La publicit\u00e9 en chiffres"},"content":{"rendered":"<p>Dans le monde :<\/p>\n<ul>\n<li>Les investissements publicitaires sont estim\u00e9s \u00e0 quelque <a href=\"http:\/\/www.cbnews.fr\/etudes\/depenses-publicitaires-mondiales-42-en-2017-selon-zenith-a1036119\">559 milliards de dollars en 2017, soit une hausse de 4,2%<\/a><\/li>\n<li>La r\u00e9gion Asie-Pacifique devrait absorber 43% de la croissance des investissements publicitaires mondiaux entre 2016 et 2019, contre 29% pour l\u00a0\u00bbAm\u00e9rique du Nord, 11% pour l&rsquo;Europe occidentale, 6% pour l&rsquo;Europe centrale et orientale, et enfin 4% pour la r\u00e9gion Am\u00e9rique latine.<\/li>\n<\/ul>\n<p>En France :<\/p>\n<ul>\n<li><a href=\"http:\/\/www.sri-france.org\/2017\/09\/28\/marche-publicitaire-1er-semestre-2017-irep-france-pub-kantar-media\/\">Au premier semestre 2017<\/a>, les recettes publicitaires nettes des m\u00e9dias fran\u00e7ais se sont \u00e9tablies \u00e0 5,9 milliards d&rsquo;euros, essentiellement port\u00e9es par le digital<\/li>\n<li>Le secteur de la distribution enregistre la plus forte progression (+6,6%) et <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-83 alignright\" src=\"https:\/\/mon-classement.com\/wp-content\/uploads\/sites\/4\/2018\/05\/iStock-637928380-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/mon-classement.com\/wp-content\/uploads\/sites\/4\/2018\/05\/iStock-637928380-300x200.jpg 300w, https:\/\/mon-classement.com\/wp-content\/uploads\/sites\/4\/2018\/05\/iStock-637928380-768x512.jpg 768w, https:\/\/mon-classement.com\/wp-content\/uploads\/sites\/4\/2018\/05\/iStock-637928380-1024x683.jpg 1024w, https:\/\/mon-classement.com\/wp-content\/uploads\/sites\/4\/2018\/05\/iStock-637928380.jpg 1254w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>repr\u00e9sente 15,7% des investissements nets<\/li>\n<li>Le march\u00e9 publicitaire compte 44 961 annonceurs, ce qui repr\u00e9sente 2% de plus qu\u00a0\u00bbun an auparavant<\/li>\n<li>La valeur des investissements dans la publicit\u00e9 a atteint 31,9 milliards d&rsquo;euros en 2016, en hausse de 1,5% par rapport \u00e0 l&rsquo;ann\u00e9e 2015<\/li>\n<li>En 2016, la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e a capt\u00e9 pr\u00e8s de 35% des investissements publicitaires, contre pr\u00e8s de 37% pour la publicit\u00e9 en ligne, plus de 15% pour la presse \u00e9crite, plus de 6% pour l&rsquo;affichage, presque 6% pour la radio et enfin 0,7% pour le cin\u00e9ma.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dans le monde : Les investissements publicitaires sont estim\u00e9s \u00e0 quelque 559 milliards de dollars en 2017, soit une hausse de 4,2% La r\u00e9gion Asie-Pacifique &hellip; <span class=\"screen-reader-text\"> \u00ab\u00a0La publicit\u00e9 en chiffres\u00a0\u00bb<\/span><\/p>\n","protected":false},"author":3,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-81","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-publicitaire"],"_links":{"self":[{"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/posts\/81","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mon-classement.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=81"}],"version-history":[{"count":2,"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/posts\/81\/revisions"}],"predecessor-version":[{"id":85,"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/posts\/81\/revisions\/85"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/media\/84"}],"wp:attachment":[{"href":"https:\/\/mon-classement.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=81"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mon-classement.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=81"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mon-classement.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}