{"id":91,"date":"2019-01-19T20:46:07","date_gmt":"2019-01-19T20:46:07","guid":{"rendered":"https:\/\/mon-classement.com\/?p=91"},"modified":"2018-05-24T15:47:41","modified_gmt":"2018-05-24T15:47:41","slug":"reglementation-de-la-publicite","status":"publish","type":"post","link":"https:\/\/mon-classement.com\/?p=91","title":{"rendered":"R\u00e8glementation de la publicit\u00e9"},"content":{"rendered":"<p>En France, tous les messages publicitaires sont soumis \u00e0 <a href=\"https:\/\/www.eurojuris.fr\/articles\/les-mentions-sanitaires-dans-la-publicite-alimentaire-6291.htm\">un certain nombre de r\u00e8glements g\u00e9n\u00e9raux<\/a>, dont voici un aper\u00e7u :<\/p>\n<ul>\n<li>Une publicit\u00e9 doit comporter des mentions obligatoires, au nombre desquelles le num\u00e9ro de SIREN et si\u00e8ge social de l&rsquo;annonceur;<\/li>\n<li>Pour \u00eatre diffus\u00e9e en France, un message publicitaire doit \u00eatre formul\u00e9 en <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-94 alignright\" src=\"https:\/\/mon-classement.com\/wp-content\/uploads\/sites\/4\/2018\/05\/iStock-804445710-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/mon-classement.com\/wp-content\/uploads\/sites\/4\/2018\/05\/iStock-804445710-300x200.jpg 300w, https:\/\/mon-classement.com\/wp-content\/uploads\/sites\/4\/2018\/05\/iStock-804445710-768x513.jpg 768w, https:\/\/mon-classement.com\/wp-content\/uploads\/sites\/4\/2018\/05\/iStock-804445710-1024x683.jpg 1024w, https:\/\/mon-classement.com\/wp-content\/uploads\/sites\/4\/2018\/05\/iStock-804445710.jpg 1254w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>langue fran\u00e7aise ou comporter une traduction en fran\u00e7ais;<\/li>\n<li>La publicit\u00e9 ne doit pas porter atteinte aux droits d\u00a0\u00bbautrui : d&rsquo;o\u00f9 l&rsquo;interdiction en France des publicit\u00e9s mensong\u00e8res ou de la publicit\u00e9 n\u00e9gative d\u00e9valorisant un concurrent ou ses produits.<\/li>\n<\/ul>\n<p>Plus sp\u00e9cifiquement, certains produits ou secteurs d&rsquo;activit\u00e9 ont un droit restreint voire nul de communiquer via la publicit\u00e9 :<\/p>\n<ul>\n<li>Les produits contenant du tabac sont interdits de publicit\u00e9, tandis que les breuvages alcoolis\u00e9s ne peuvent pas faire de publicit\u00e9 t\u00e9l\u00e9vis\u00e9e;<\/li>\n<li>La publicit\u00e9 pour les cr\u00e9dits \u00e0 la consommation est strictement encadr\u00e9e et doit notamment faire appara\u00eetre l&rsquo;ensemble des conditions auxquelles l&rsquo;offre est soumise;<\/li>\n<li>Dans le cadre de la lutte contre les d\u00e9s\u00e9quilibres alimentaires, la plupart des marques de produits alimentaires doivent soit ajouter une mention sanitaire \u00e0 leurs publicit\u00e9s, soit reverser \u00e0 l&rsquo;administration fiscale 1,5 % du montant net de leur campagne.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>En France, tous les messages publicitaires sont soumis \u00e0 un certain nombre de r\u00e8glements g\u00e9n\u00e9raux, dont voici un aper\u00e7u : Une publicit\u00e9 doit comporter des &hellip; <span class=\"screen-reader-text\"> \u00ab\u00a0R\u00e8glementation de la publicit\u00e9\u00a0\u00bb<\/span><\/p>\n","protected":false},"author":3,"featured_media":93,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-91","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-publicitaire"],"_links":{"self":[{"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/posts\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mon-classement.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=91"}],"version-history":[{"count":2,"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/posts\/91\/revisions"}],"predecessor-version":[{"id":95,"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/posts\/91\/revisions\/95"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mon-classement.com\/index.php?rest_route=\/wp\/v2\/media\/93"}],"wp:attachment":[{"href":"https:\/\/mon-classement.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=91"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mon-classement.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=91"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mon-classement.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}